In this episode of "Breaking the Binary," we delve into PR for Tech and the media's impact on the reach of tech. Joined by Sheena Martin who throughout her career has has worked extensively at the intersection of research, innovation, education and communications. Her work has a global footprint, having appeared in outlets including The Australian, The Guardian, BBC, TIME Magazine, Reuters, National Geographic and The Discovery Channel.
We cover the importance of PR in translating complex technology and innovations and communicating the impact to the public. We also discuss; setting big goals, crisis media, diversity of those quoted in media and much more.
We hope you find this episode interesting, we can’t wait to hear your thoughts.
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