Description

Summary

Derek Batman, a gym owner and marketing agency owner, shares his journey and insights in the fitness industry. He started as a step class instructor and personal trainer before opening his own gym. Derek realized the importance of business acumen and sought help to improve his skills. He emphasized the need to measure and track metrics for business growth. Derek also discussed the transition to a semi-private training model and the benefits it offers for both clients and coaches. In this conversation, Derek discusses the benefits of small group training and the financial incentives it provides for both clients and coaches. He emphasizes the importance of professionalizing fitness coaches and creating opportunities for them to make a living. Derek also shares his experience with starting Lucid Branding Solutions and the need to relinquish control and trust his team. He highlights the value of mastermind groups in personal and professional growth and encourages taking action and pursuing passions.

www.instagram.com/hardbat_athletics

www.instagram.com/lucidbrandingsolutions

Takeaways

• Building a successful gym business requires a combination of passion for helping people and strong business acumen.
• Measuring and tracking metrics is crucial for making informed decisions and improving the business.
• Relinquishing control and hiring the right team members are essential for scaling the business and creating a sustainable operation.
• Transitioning to a semi-private training model can provide more flexibility for coaches and better retention for clients. Small group training offers clients a more affordable option while still receiving personalized attention.
• Financial stability is crucial for coaches to professionalize themselves and provide quality coaching.
• Creating opportunities for coaches to make a living benefits the gym, members, and the community.
• Relinquishing control and trusting staff is necessary for scaling a business and pursuing other ventures.
• Mastermind groups provide valuable insights and lessons without the need for personal trial and error.
• Taking action and pursuing passions is essential for personal and professional growth.

Chapters

00:00 Introduction and Background

01:08 Starting the Gym

05:00 Transition to CrossFit

08:06 Opening the Gym

09:33 Longevity of Gym Businesses

11:31 Evolution of Business Acumen

13:10 Leveling Up and Seeking Help

15:08 Importance of Metrics

19:16 Transition to Full-Time and Full-Focus

22:30 Semi-Private Training Model

24:07 Small Group Training Benefits

25:06 Financial Incentives for Coaches

26:01 Coaches' Financial Stability

28:02 Professionalizing Fitness Coaches

29:46 Creating a Career in Fitness

31:32 Opportunities for Coaches to Make a Living

32:33 Lucid Branding Solutions

36:37 Relinquishing Control and Trusting Staff

42:18 The Value of Mastermind Groups

49:47 Taking Action and Pursuing Passions