Alexa Cawley, the dynamic founder of Forever Friday Consulting. Alexa is not just a marketing strategist; she's a force of joy and grit, as she reveals in a candid conversation with the hosts, Mike C-Roc.
Alexa shares insights into her journey, starting with her roots at Lululemon and later overseeing 26 studios at SoulCycle. The pivotal moment came when she realized the gap between corporate salaries and the struggles of small business owners in the fitness and wellness industry. Motivated by a desire to serve, she founded Forever Friday Consulting.
Alexa's transition, exploring how she organically built her business based on the questions she received from peers and colleagues. The conversation unfolds with authenticity, touching on imposter syndrome and the importance of finding joy in your work.
Listeners get a behind-the-scenes look at Alexa's approach to content creation, from launching the Friday Society podcast during the challenges of the COVID era to sharing valuable insights through social media.
As the episode progresses, Alexa unveils her monetization journey, from early one-on-one client work to the realization that her true passion lies in meaningful interactions rather than hourly services. Mike C-Roc and Alexa discuss the evolution of her business model into courses and memberships, emphasizing the importance of finding fulfillment and scaling impact.
Throughout the episode, Alexa's infectious joy and determination shine through, leaving listeners inspired and ready to embrace the blend of hard work and fun that defines her approach to life and business. So, tune in for an insightful and uplifting conversation with Alexa Cawley on the Forever Friday podcast!
Website: https://foreverfriday.co/
Social Media Links/Handles:
https://www.facebook.com/foreverfridayconsulting
https://www.pinterest.ph/foreverfridayconsulting/
https://www.instagram.com/alexagrowmybusiness/
