In this episode, we will explore how Instacart uses data science to optimize its incentive promotions. We will discuss the business challenge, introduce the concept of surrogate indices, and walk through the step-by-step process of building and applying one.
For more details, you can refer to their published tech blog, linked here for your reference: https://tech.instacart.com/instacarts-economics-team-using-surrogate-indices-to-estimate-long-run-heterogeneous-treatment-0bf7bc96c6e6
