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Description

Brent and Tony are back for a long-awaited solo episode, pulling no punches as they finally open up about the entire saga of their multi-year plunge into Amazon FBA, from the jump to the scam, from sunk costs to soul-searching. 

This is the story of how two driven guys got scammed by a “done-for-you” Amazon service, spent nearly $200,000 trying to fix it, and somehow came out the other side wiser, rawer, and ready to make products that actually matter.

They cover:

This isn’t just an e-com war story—it’s a wake-up call for any creator or entrepreneur trying to build something without heart.

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Chapters:

00:00 Welcome Back: The Amazon Hell Saga

02:00 How We Got Scammed: The Joshua Crisp “Done-For-You” Trap

07:10 Realizing It Was a Dumpster Fire

10:00 Going All-In to Fix It: Courses, Coaching & Cursed Accounts

14:20 Hijacker Hell: 12 Fake Listings, Lost Sales, No Support

18:00 Losing $200K: The Sinking Ship We Couldn’t Save

22:00 Pivot Point: Honoring the Mushroom

24:30 Mushroom Hats, Candle Warmers & the New Store Vision

26:30 Giving Back: 5% to Mycology or Environmental Orgs

30:00 Lessons from Failure: Don’t Build Without Soul

33:00 New House, New Energy, New Focus

35:10 DJ Sets, Festival Gear, and the Future of Two Fun Guys