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Nichole Ashley Moss, the owner of a Soulful Strands, a local shop in Corvallis, shares her journey of opening a hair store in the community. She talks about the frustration of not having a similar business in the area and the support she received from the NAACP and Chamber of Commerce. Nicole explains how she came up with the idea of getting into hair and the process of planning and researching for her business. She also discusses the challenges of running a local business, the importance of community support, and the impact of the COVID-19 pandemic on her business.