Active agers, or those 55+, looking to live a healthier, more active lifestyle, are not only one of the most available demographics in a gym environment but are also most likely able to afford services like personal training. For personal trainers looking to build a career and grow a client list, specializing in training active agers can be rewarding and a cornerstone of your training schedule. In this episode of the KIPS Podcast, guest Dr. Dan Ritchie of the Functional Aging Institute (FAI) shares the experiences that led him to work with active agers, start the FAI, and provide programming insights for personal trainers. Dr. Ritchie is a fitness conference presenter, educator, and entrepreneur.
Why specialize in active aging training?
One unfortunate truth about the fitness industry is the high turnover rate (80%, according to American Spa, 2019). Growing your client list is much more complex than described in personal training programs, and you need to find your rhythm in selling personal training packages to avoid looking at other professions. One audience that is most likely looking to purchase personal training to enhance their retirement or improve their desired active lifestyle is the 55+ community. The hobbies and activities of the active aging population could range from hiking steep mountains to spending time with their grandchildren.
Education for working with active agers is a growing field within the fitness industry, and organizations like the FAI offer online and live options to help you build and implement better programs. Investing in education for active agers for your second certification can help you, as the fitness professional, be more confident working with this population and implement programs that help your clients reach their goals.
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Podcast Chapters
(00:00) - KIPS Podcast Welcome
(00:28) - Finding Your Niche
(02:33) - Dan Ritchie’s Fitness Career
(03:48) - Functional Aging Institute Evolution
(05:54) - Training Active Agers
(11:18) - Active Aging Publications
(17:53) - Introducing New Exercises
(24:18) - New Trainer Advice
(32:31) - Myths About the Fitness Industry
