In this episode of the KIPS Podcast, we discuss how a trainer can develop a niche market and define the product/service they are selling. Guest Kelly Manzone is a personal trainer based in Connecticut and develops workshops for various audiences (general population and trainers).
Forever a student, Kelly enjoys exploring movement and growing her knowledge in exercise science. She has long been fascinated by historical tools of strength and sees the potential and value in blending the past with current physical culture. In recent years, Kelly has been expanding her business and teaching custom workshops nationwide.
Developing a Niche as a Personal Trainer
Developing a niche as a personal trainer is crucial for several reasons. First, a specialized focus allows trainers to distinguish themselves in a competitive market. By honing in on a specific area—be it strength training, rehabilitation, nutrition, or training for specific groups like seniors or athletes—trainers can attract a targeted clientele seeking expertise in that area.
Moreover, having a niche enables trainers to tailor their marketing strategies more effectively, making connecting with potential clients through specific messaging and targeted campaigns easier. This can lead to greater client retention, as individuals often seek out trainers who understand their unique needs and challenges.
A niche fosters ongoing professional development. Trainers can deepen their knowledge and skills in their chosen area, further enhancing their credibility and authority. Ultimately, creating a niche boosts business growth and leads to more fulfilling and impactful coaching experiences for trainers and clients.
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