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A key trait for fitness professionals is empathy, as they understand that exercise isn’t enjoyable for most people, and reaching that point is a feat. Developing empathy helps connect with clients and boosts earning potential. In the October KIPS Podcast, Tyler Valencia discusses this reality and warns against making drastic claims to beginners. The episode covers licensure and social media strategy.

The October podcast episode discussed whether the fitness industry will pursue a national license in the U.S., which would affect many populations and have both pros and cons. A key point is whether fitness instruction will improve, which varies based on education, experience, and career. It also considers how licensure steps impact current fitness workers who don’t meet the new rules. Tyler talks about licensure from the viewpoints of individuals, instructors, education providers, and gyms.

Building a social media strategy is a business tool that can help you save time, stay consistent, and attract new clients as a health & fitness professional. Having a plan means you’re creating content for a reason and not spending time daily to create new content. Once you start utilizing a strategy, it will lead you to venture into more advanced methods and open up more marketing avenues. Tyler shares the importance of using a social media strategy and provides examples of how he creates a 7-day content schedule.Should the Fitness Industry Go Towards Licensure? - CLICK HERE. Building a Social Media Strategy - CLICK HERE. Want us to discuss a topic on the KIPS Podcast? Send us an email with the subject line “Podcast” to info@kipsonline.org.Join our email list - ⁠⁠⁠⁠⁠⁠⁠⁠⁠CLICK HERE.⁠⁠⁠⁠⁠⁠⁠⁠⁠

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