Personal training sales are one of the hardest but necessary elements of working as a personal trainer. Without new clients, your business doesn’t grow, and ultimately, you find yourself looking to join a different career path. Industry veteran Mark Myers has worked in almost every capacity associated with gym franchises, and in this episode, he shares key sales items that can help any fitness professional. Mark has had stints with Equinox, Spectrum Athletic Clubs, Bay Club, and the Fayetteville Athletic Club, and now works on the tech side of the fitness industry.
Mark starts this episode by sharing his journey in the fitness industry, which included helping open new Equinox clubs on the West Coast. He then dives into an example of approaching new clients in the gym. The episode finishes with Mark sharing one of the best sales tips: learning how to communicate better.
Topics Discussed in This Episode
What are personal training sales?
Personal training sales refer to marketing and selling personal training services or packages to clients. For a newly certified trainer, understanding and mastering sales is crucial for establishing a successful career in the competitive fitness industry. While expertise in kinesiology and training techniques is vital, effective sales skills can significantly influence a trainer’s ability to attract and retain clients.
Why is personal training sales essential?
One of the primary reasons personal training sales are essential is that they directly impact a trainer’s income. Many new trainers may struggle financially if they lack the skills to convert leads into clients. Learning to communicate the value of their services, creating appealing packages, and building rapport with potential clients are essential sales components that can lead to a steady income stream.
Strong sales abilities help trainers build lasting relationships with clients. These relationships go beyond just the transaction and involve understanding clients’ goals, addressing their concerns, and providing motivation. Effective sales techniques empower trainers to position themselves as trusted advisors rather than service providers.
Personal training sales contribute to a trainer’s overall reputation growth in the industry. Happy clients are more likely to refer friends and family, leading to increased word-of-mouth marketing, which is invaluable for a new trainer. By mastering sales, trainers not only secure their financial future but also create a positive impact on their clients’ fitness journeys.
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