Description

Karen is Founder and Principal of Ground Up, a multidisciplinary creative studio for the built environment. Ground Up partners with leaders in real estate, architecture, cities, and proptech to tell compelling stories, bring value to communities, and achieve cultural and economic goals. Ground Up's approach is grounded in history, research, and art, and always conceived through a local and contextual lens. 

On this episode, Robert & Karen discuss:

• The history of Ground Up
• Karen's journey and approach to real estate branding
• The importance of historical research and storytelling
• Why developers see value in branding and engaging Ground Up early on
• Where Karen draws inspiration and her vision for the future of Ground Up

Karen Zabarsky Blashek

Website: https://www.groundupideas.com/

LinkedIn: ⁠⁠https://www.linkedin.com/in/karenzabarsky/

Email: ⁠⁠⁠⁠⁠⁠⁠⁠karen@groundupideas.com

Robert Zalkin

Website: ⁠⁠⁠https://www.robertzalkin.com/

LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/robert-zalkin-49b1ab13/⁠

Twitter: ⁠⁠⁠https://twitter.com/RobertZalkin⁠⁠ ⁠

YouTube: ⁠⁠⁠https://www.youtube.com/@RobertZalkin ⁠⁠⁠