Welcome to the Happy at work podcast! Today, we are exploring with Ernst Schipper, founder at Dynamik Ventures, problems and challenges in adapting value propositions in different countries.
Timecodes:
01:18 Presenting the guest
02:35 First step in employer brand management
03:50 Balance between global EVP and localization
07:10 How to set global and local goals for EB projects
10:45 Local culture influence on the EB project
14:15 How to build a management system for EB project in an international company
15:50 How to work with visual concepts in the worldwide company and make localization
18:50 How to localize your messages and images
21:30 Balance between local and international content. Content sharing
26:10 How to implement EVP globally and engage people
29:30 How to localize communication channels and organize experience sharing
32:30 How to engage local managers
35:30 Engaging employees and employee advocacy as a tool and channel
39:00 Companies which you should follow
40:40 3 main tips
