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Sania Vucetaj is a trail-blazing entrepreneur, business owner, and beauty expert. For over 25 years and counting, Sania has become the leading expert on eyebrow care, working with big names such as Rihanna, Sarah Jessica Parker, and Camila Cabello. She opened up her own brow salon in 2005, Sania’s Brow Bar, which now has locations throughout New York including Westchester and Manhattan, and offers premiere tweezing services for its clientele. She then started creating her own line of products, starting with an angled brush applicator (the first of its kind, which has been used by the likes of Cindy Crawford, Zendaya, and more), and expanding to scissors, tweezers, and brow shampoos. She has been featured in esteemed publications such as Vogue, The New York Times, Glamour, and Forbes, and will be celebrating her business’s 20-year anniversary this year! 

In this chat, we talk about growing up in the Bronx as a first-generation daughter of Albanian immigrants, the unique story of how she got into brow work in the first place, and leaving her job at Bergdorf Goodman to set up her own business.