In this episode, I have the privilege of speaking to Toby Moore, the Director and Curator of TEDEx Brighton and author of MAKE IT: How to Work with Clarity, Confidence and Creativity.
Toby blends his many years of experience in marketing (though he refers to himself as an ex-marketer) with his deeply insightful outlook on the therapeutic and strategic power of telling good stories.
In his longstanding work for TEDEx, he is dedicated to finding people with a great idea and helping them shape the story they want to put out there, with a deep intention around the change that they want to see.
We also talk about the shadow side of stories and shine a light of some of the less than useful ways that stories manifest and are used.
We explore the concept of 'Truth' in storytelling, and what the point of stories is, and we talk about Oral Tradition... narrative as an historic practice of education and thought-shaping.
Toby shares a really interesting model of Primary, Secondary and Tertiary storytelling and stresses the important difference between experiences and stories.
In some ways, this conversation is a very deep and academic one. In other ways, I hope it provides an accessible and illuminating window into the "science" of stories.
You can connect with Toby on Linkedin
