Jim Urdiales has been working in and around the restaurant industry since he was eight years old. After telling himself he wouldn’t go into the business two generations of his family went into, a voice called him back and told him to open a restaurant serving Louisiana-Mexican-based cuisine. After an arduous first year in business and many obstacles to overcome, Jim accomplished his goals early and eventually opened up a second location. However, Mother Nature had other plans. Jim had to navigate maintaining a business in one of the most cut-throat industries while battling hurricanes, floods, and a global pandemic. Despite the hurdles, Jim jumped and landed on the other side, eventually opening up Mestizo on South Acadian, where he has stayed for 17 consecutive years and counting. In this episode, Jim talks about the hardships he faced his first year as a restaurant owner, the meaning behind the name “Mestizo,” and how he and Baton Rouge have helped each other over the years.
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Sponsors: Fayala Real Estate, Gov’t Taco, Horizon Financial Group, Mercedes-Benz of Baton Rouge, Currency Bank, & Lake Men’s Health Clinic
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Mestizo’s Website: https://mestizorestaurant.com/
