Today we're joined by Caitlin Sullivan, a consultant who has focused on startups and scale-ups since 2018. Caitlin shares her passion for product-market fit research and outlines the challenges and approaches to managing research in early-stage companies, emphasizing the importance of moving fast and democratizing research within the team. Caitlin also delves into the impact of AI on user research and provides tips for integrating AI tools into the research process.
(00:00) Introduction
(01:43) Working with Startups and Scale-ups
(03:06) The Role of Research in Startups
(05:03) Challenges and Mindsets of Founders
(08:30) When to Hire a User Researcher
(11:05) Early Stage vs. Later Stage Research
(17:24) Building Research Practices in Startups
(26:54) AI and the Future of User Research
(33:10) Tips for First Researchers
(36:39) Conclusion and Farewell
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