In this episode of Rules for Success, Joseph Varghese interviews Ahmad Maksoud, an executive coach with a rich background in acting and communication. They explore the importance of effective communication in leadership, the transition from acting to coaching, and practical tips for improving communication skills. Ahmad emphasizes the physicality of communication, the significance of focusing on the audience, and the necessity of discomfort for personal growth. They also discuss Ahmad's book, 'Don't Say Um,' and the role of AI in communication.