In this episode of Rules for Success, Joseph Varghese interviews Ty Cohen, a digital publishing pioneer and entrepreneur who overcame significant challenges, including sickle cell anemia. Ty shares his inspiring journey from a difficult childhood to building multiple seven-figure businesses. He emphasizes the importance of personal development, desire, and motivation in achieving success. The conversation also explores Ty's early entrepreneurial experiences, including selling comic books and action figures, which laid the foundation for his future in digital publishing. In this conversation, Ty Cohen shares his journey from learning copywriting in the early 90s to becoming a successful entrepreneur and publisher. He discusses the importance of finding one's purpose, the impact of teaching others, and the daily habits that keep him motivated. Ty also addresses the role of AI in content creation and emphasizes the need for critical thinking in the digital age.