In this episode, we dive into the gritty realities of
starting a business and the challenges you might face, with James Courtney, CEO of Lux Rewards, a premium reward scheme for restaurants and retailers.
James speaks with raw honesty about the struggles in the
early years of Lux Rewards, how they impacted him, and how resilience was the key to pushing past obstacles and leading the business to success.
In an ecosystem that often glosses over hardships, his story
provides a blueprint for resilience, strategic pivoting, and the importance of a strong support network.
'Everyone has strengths and weaknesses, but one of my
strengths is resilience, and I'm able to not take the downs to heart too much. Have that self-belief and press on as well.'
What to Listen For:
00:20 - James talks about his journey
01:59 - Coming up with Lux Rewards
06:29 - The University Of Bath understands Entrepreneurship
11:48 - Struggles and challenges in the first years of
business
15:50 - All the things I'd do different building a business
now
22:00 - Doubting decisions and overcoming challenges
27:35 - COVID was pivotal for LUX Rewards growth
33:30 - Pivoting from Restaurants/Bars to B2B
37:09 - Bringing in Co-Founders and their impact on success
42:17 - Achieving financial security and getting 'F U Money'
49:08 - Raising capital and finding the right partners
52:20 - Advice from 'The Lean Startup' and other tips for
Founders
Join us for this unfiltered conversation, where we explore
the unvarnished truths of entrepreneurship and the resilience required to
succeed."
Connect with James:
LinkedIn: https://www.linkedin.com/in/jcourtney17
Website: https://www.luxrewards.co.uk
Connect with Stuart:
LinkedIn: https://uk.linkedin.com/in/stuartgdale
Website: www.stuartdale.com
