In episode 3 of The Behind The Dreams Podcast, Claud Williams interviews game-changing Jessica Joseph, the visionary founder of influencer agency Season 25. Jessica shares valuable lessons on entrepreneurship, including overcoming imposter syndrome, the importance of team building, and setting healthy boundaries to prevent burnout. Her leadership humility and commitment to personal growth shine through as she discusses the challenges of the hiring process and the significance of building a supportive network in the London business scene. This episode is not just a podcast; it's a masterclass in inspirational leadership, offering a transparent look into the realities of running a successful business while maintaining a work life balance. Whether you're an industry outsider, an entrepreneur, or someone interested in business strategy and influencer marketing, Jessica's story of resilience, learning, and positive influence is bound to inspire. Join us to uncover how Jessica navigated entrepreneurship, amplified black voices through her work, and made Season 25 a beacon of innovation and authenticity in digital marketing.
Lessons from the Episode
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About Jessica Joseph
Jessica is the founder of Season 25, is a pioneering entrepreneur whose journey from Bradford to the forefront of the influencer marketing industry encapsulates her remarkable ability to amplify diverse voices and achieve significant business success. With a background at Gleam Futures and Whalar, Jessica has driven Season 25 to a staggering 2 million dollars in revenue within three years, executing over 800 partnerships with global brands like Meta. Her commitment to showcasing Black experiences and voices in the digital space, coupled with her unique blend of humility, resilience, and strategic acumen, has not only set her agency apart but also positioned her as an inspirational figure in promoting diversity and ethical practices in business. Jessica's story is a powerful testament to the impact of leading with integrity and purpose in the ever-evolving digital marketing realm.
(00:00:00) - Intro
(00:02:39) - Challenges and decisions in hiring
(00:08:05) - Dealing with imposter syndrome
(00:09:31) - Showcasing the best bits in the digital age
(00:10:48) - Taking risks and making confident decisions
(00:11:18) - Gaining experience and becoming comfortable with decisions
(00:11:18) - Mistakes made with clients due to lack of boundaries
(00:16:06) - Importance of setting boundaries with clients
(00:17:15) - Difficulty in stopping sessions with coaching clients
(00:18:12) - Burnout from lack of boundaries and self-care
(00:19:22) - Importance of work-life balance for overall well-being
(00:20:05) - Learning from other leaders and mentors
(00:21:49) - Loneliness of leadership and the value of a support network
(00:22:54) - Considering having a co-founder and learning from hiring process
(00:23:35) - Jessica talks about spending too much time worrying about gut instincts.
(00:24:02) - Jessica's drive comes from seeing her family work hard.
(00:25:45) - Moving to London is not necessary for success.
(00:27:19) - Jessica feels at a disadvantage for not being from London.
(00:28:12) - Navigating being an industry outsider requires putting oneself forward.
(00:29:29) - Jessica is proud of building long-standing relationships with clients.
(00:31:24) - Jessica suggests Brona Monahan as a great guest for the podcast.
(00:32:28) - Thank you and closing remarks.
