In this episode of Altar of the Demo Gods, Keith Wilson and John Morton explore the intricate world of sales automation. They discuss the pivotal role of CRM tools like Salesforce and HubSpot in managing customer relationships and automating tedious sales tasks. The hosts delve into how these tools not only store data but also actively assist in lead scoring, email campaigns, and follow-ups, enhancing productivity and accuracy in the sales process. Join them as they unravel the capabilities of sales automation and share insights on integrating these tools to streamline your sales operations.
