Description

Welcome to Episode 20 of Altar of the Demo Gods, where hosts Keith Wilson and John Morton dive into the world of channel partnerships and the role of Value-Added Resellers (VARs) in sales engineering. This episode explores the importance of building and maintaining strong relationships with channel partners and how they can impact your sales strategy.

Key Highlights:

• Understanding the different types of channel partners and their roles.
• Strategies for identifying and selecting the right channel partners.
• The importance of education and training in building successful channel partnerships.
• Real-world experiences and tips for managing channel partner relationships.