Rural vs Urban in Sales.
Here are the notes summarizing the key points from the podcast discussion:
- Explored the nuances of defining "rural" vs "urban" areas based on characteristics like farmland, population density, infrastructure, and travel times between locations
- Discussed the challenges of working as sales agents in rural areas such as lack of cell/internet access, need for paper applications, long travel between appointments
- But noted rural clients can be receptive to in-person interactions
- Defined suburban areas as between urban centers and rural, with single-family homes and more accessibility than rural
- Highlighted differences in logistics/strategies for urban vs rural areas as insurance agents
- urban allows more efficient scheduling but higher no-shows, rural requires more travel time
- Emphasized importance of multi-faceted marketing beyond just digital leads in rural areas
- Discussed regional healthcare plan dynamics, with local carriers having advantages for rural coverage and provider networks
- Underscored value of face-to-face agents understanding local/regional nuances for advising on healthcare plan options and coverage
