Description

In this episode, the Chris & Nick delve into lead types in the insurance industry, focusing on the "check lead" and its pros and cons. They discuss adapting to industry changes, the impact of lead costs on new agents, cross-selling, and adjusting to market dynamics, especially in Medicare. The conversation covers challenges and value of generating Facebook leads, emphasizing the importance for agents to generate their own leads

Insights on lead generation for toolkit, the effectiveness of Facebook leads for telesales agents, and appointment setting challenges are explored. The episode stresses traditional sales skills, data analytics, and the emotional aspect of insurance sales. Success lies in consistency and adapting to new technologies

Takeaways:

1. Rising lead costs are a significant challenge in the insurance industry, requiring agents to find cost-effective lead generation strategies.
2. Generating leads through Facebook is a valuable tactic in reaching potential clients in the insurance market.
3. Adapting to market changes and adjusting sales strategies accordingly is crucial for success in the insurance industry.