This Podcast Episode is of Adam's Monday Morning training session that emphasizes the importance of maintaining high persistency rates and reducing chargebacks in the insurance business.
Key points include:
- Focusing on retaining existing clients in addition to generating new business
- Being proactive in conserving business before it lapses or falls off
- Taking a long-term, holistic approach to building a successful insurance business
- Maintaining strong client relationships and building a renewal base
- Keeping up with policy changes and proactively communicating with clients
- Using strategies like magnetic business cards to stay top-of-mind with clients
- Showing genuine care and concern for clients' needs, especially those on fixed incomes
- Building value and emphasizing the need for coverage rather than just rates
- Building trust, rapport, and ensuring clients fully understand the value of coverage
- Setting realistic and consistent production goals rather than chasing unrealistic numbers
- Aligning policy draft dates with clients' income schedules to improve persistency
Adam and Chris share personal experiences, insights, and strategies for improving client retention, emphasizing the importance of taking a caring, value-driven approach while maintaining realistic expectations and proper processes.
Takeaways:
