Adam and Chris discuss the importance of selling on value rather than just price when it comes to insurance policies. Selling on value helps separate agents from the competition and improves persistency. Adding value can be done by personalizing the service, working with carriers that pay claims quickly, providing prearrangement funeral guides, offering additional riders, and including the Everest funeral concierge service offered through American Amicable. These value-added services provide peace of mind to clients and differentiate agents from others in the market.
Selling on value is important to separate agents from the competition and improve persistency.
Adding value can be done through personalization, working with carriers that pay claims quickly, providing prearrangement funeral guides, offering additional riders, and including the Everest funeral concierge service.
Value-added services provide peace of mind to clients and differentiate agents from others in the market. Everest offers additional services such as assistance with wills and storing important personal information.
The extra benefits provided by Everest policies can greatly improve persistency.
