In this episode of Walking Digital Corridors podcast we delve into the world of B2B content marketing v's making and explore the shifting landscape of creating commercial conversations with target audiences.
One of the standout episodes is this one titled "B2B Content Marketing v's Content Making," where Alex, Jordan, and special guest Jensen Abbott delve into the nuances of creating impactful content in a time when buyers are inundated with information. They explore the changing dynamics of B2B marketing, highlighting the diminishing effectiveness of traditional content strategies and the need for marketers to adapt.
The hosts discuss the rise of self-serve buyer journeys and how buyers are increasingly turning to sources other than vendors for information. They also address the oversaturation of content in the market and its detrimental effects on engagement rates. Drawing on their experiences and industry analyses, they emphasize the importance of creating quality content that goes beyond mere information delivery. Instead, they advocate for content that serves as a foundation for building genuine relationships with buyers.
Throughout this episode, Alex, Jordan, and Jensen touch on the role of AI in content creation, debunking the misconception that AI is meant to replace human creativity. They emphasize the need for marketers to utilize AI as a tool to enhance content and engage audiences effectively. They encourage marketers to be more creative and experimental, emphasizing the value of trial and error in finding content strategies that resonate with buyers.
Furthermore, they delve into the significance of feedback loops within organizations, involving colleagues and stakeholders in the content creation process. This collaborative approach allows for diverse perspectives and helps marketers identify areas of improvement and gauge the true impact of their content. By sharing content internally, marketers can get an unbiased evaluation and ensure that the content is well received by the target audience.
Walking Digital Corridors is not just a podcast about theoretical concepts and discussions; it is a practical resource for marketers looking for actionable strategies. The hosts provide valuable takeaways and actionable tips, making the podcast a must-listen for professionals seeking to elevate their B2B content marketing game.
In summary, Walking Digital Corridors is a podcast that unravels the complexities of B2B content marketing in the digital age. Through insightful discussions and expert interviews, Alex Abbott and Jordan Abbott empower marketers with the knowledge and tools to create meaningful conversations with their target audience. Listeners can expect to gain a deeper understanding of the challenges and opportunities in content making, harness the potential of AI in content creation, and explore innovative strategies for building trust and authenticity with buyers.
Tune in to Walking Digital Corridors to embark on a journey of mastery in B2B sales and marketing.
