Title: Walking Digital Corridors - Episode 26102023: Unleashing Video in Sales
Description:
Welcome to "Walking Digital Corridors," the podcast that equips you with the latest tips and tricks to navigate the ever-evolving digital landscape effectively. In this episode, we delve into the power of video in sales and how it can be used as a valuable tool to engage with your target audience.
Did you know that 1 minute of video is equivalent to 1.8 million words? A study from Forrester Research highlights the significant impact video can have in effectively conveying messages. Join Alex Abbott and Jordan Abbott as they explore the three essential aspects of video as a salesperson's best arsenal.
Jordan Abbott, the resident video expert at Vidyard, breaks down the "three E's of video" or the "video Superpowers." The first superpower is engagement. Video allows salespeople to leverage body language, intonation, and storytelling techniques to captivate audiences and elicit emotions. Whether it's making prospects laugh or creating a memorable experience, video is inherently more engaging than written text.
The second superpower is education. By complementing messages with visuals, videos facilitate faster information processing in the human brain. Studies show that videos are between five to 9.5 times more memorable than written text. With such a significant impact, sales professionals can enhance their communication and leave a lasting impression on their prospects.
Lastly, video offers the superpower of empathy. Through the power of visuals, salespeople can convey genuine empathy to their prospects, understanding the challenges they face. Body language and intonation play a crucial role in exhibiting empathy, enabling sales professionals to establish a deeper connection with their audience.
As the discussion progresses, Jensen Abbott, a BDR at Content AI, shares his personal experience with using video in sales. Initially, Jensen confesses that recording videos was a challenge that pushed him out of his comfort zone. He recalls multiple takes and meticulous self-scrutiny of his appearance. However, as he became more adept, video creation became second nature, and he now effortlessly records videos with minimal preparation.
For Jensen, video is a powerful tool that paints a vivid picture for prospects. Seeing and hearing someone through video provides a better understanding of their personality, tone, and language. Not only does video allow sales professionals to avoid being perceived as pushy or moody, but it also fosters a sense of familiarity and an opportunity to build trust.
The hosts highlight the importance of building relationships in sales and emphasize that it can be challenging to establish trust solely through written communication. They highlight the discomfort of joining a live video call with someone who prefers to keep their camera turned off. By utilizing video, sales professionals can bridge the gap and create a more personal and connected experience, laying the foundation for fruitful relationships.
"Walking Digital Corridors" strives to provide practical advice, and this episode is no exception. Alex and Jordan aim to equip listeners with three video use cases that can be implemented immediately. By providing actionable suggestions, the podcast empowers sales professionals to leverage video effectively and achieve better results in their sales efforts.
Join the hosts of "Walking Digital Corridors" as they explore the power of video in sales and help listeners harness its full potential. Discover how video can elevate your communication, engage your audience, and build meaningful connections for long-term success. Don't miss this practical session filled with valuable insights and actionable tips.
Unleashing Video in Sales
