Free Guides:
Finish Songs Guide (free): www.FinishSongsGuide.com
Pro Mix Formula (free): www.ProMixFormula.com
Your First 100k Stream Song: www.NightowlMusicGroup.com/guide
Summary
In this episode, Tyson and Nathan discuss the process of releasing a hit song. They start by emphasizing the importance of writing a strong song and provide tips for songwriting success. They also introduce the concept of the pizza parlor test, which involves testing the hook of a song with a cold audience to ensure its engagement. The hosts then discuss the significance of developing a brand and creating cohesive visuals, including professional photos and album artwork. They stress the value of professional mixing and mastering to make a song stand out. Finally, they explore the creation of discovery and community content to attract and engage listeners. The conversation covers the topics of creating community-based content, distribution, and paid ads. Creating community-based content involves nurturing existing fans and optimizing for depth of relationship. Distribution is the process of getting music onto streaming platforms, and it is important to research different distributors and consider payout rates. Paid ads can be effective if there is already organic traction, but it is crucial to have a cohesive brand and clear objectives.
Takeaways
Writing a strong song is crucial for a hit song release.
Testing the hook of a song with a cold audience can help ensure engagement.
Developing a cohesive brand and creating professional visuals are important for attracting and engaging listeners.
Professional mixing and mastering can make a significant difference in the perception of a song's quality.
Creating discovery and community content helps attract and engage listeners. Create community-based content to nurture existing fans and deepen relationships.
Research different distributors and consider payout rates when choosing a distribution platform.
Paid ads can be effective if there is already organic traction, but it is important to have a cohesive brand and clear objectives.
