Joe DeLoss is a social entrepreneur focused on building transformational brands for transformational people. He’s spent the last decade building businesses and providing meaningful employment opportunities for men and women who’ve faced significant adversity in their lives. Joe believes everyone deserves a fair chance to build a new story for themselves. His most recent success, Hot Chicken Takeover, is a fast-casual restaurant chain taking over the Midwest.
01:55 Why Hot Chicken?
03:25 Did you have restaurant experience?
04:42 What's your mission with HCT?
08:15 At HCT, approximately 70% of the staff have a criminal record, so what attributes are you looking for when hiring people?
09:35 HCT boasts retention rates three times its industry. What is the key to your success in retention? Benefits? Let them choose benefits.
14:05 How much do you focus on the Guest Experience?
18:00 What is the retention of your guests?
19:30 Do your guests know they are supporting a social enterprise, or are they just there for the awesome chicken?
21:32 What happens when you serve food and then went to strict carryout.
24:20 What's next for Hot Chicken Takeover
27:48 Bold Humility
Joe's book recommendation:
An Everyone Culture: https://amzn.to/3DkyynL
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