Marketing technology or martech platforms have evolved to become an integral part of the marketers' workflow. Amongst many things, they have significantly improved the effectiveness of the marketing organizations. These martech platforms are backed by marketing marketplaces that are broadly used for sourcing content, freelancers, influencers, and data. In this episode, we explore how these marketplaces have created ecosystems that have benefited marketers and how AI is re-shaping them for the better.
(00:00) Introduction
(02:10) Marketing Marketplaces: Fast-growing ecosystems for marketers
(06:03) How have these ecosystems benefited the marketers?
(08:49) How is AI re-shaping these marketplaces?
