Jon and Marisa delve into the art of activating senses at events with special guest Valentina Ruffoni. The discussion centers on how using sensory activations can elevate the attendee experience, making events more engaging and memorable.Valentina shares her journey of discovering the importance of engaging all five senses at events and explains how aspects like lighting, music, and tactile elements can transform an event. They highlight the significance of personalization, such as name tag customization stations, and how creating a welcoming atmosphere with the right colors and sounds can make attendees feel comfortable and engaged.Key Takeaways:* Lighting and Color: Utilizing ambient lighting and warm colors like yellow can make attendees feel more comfortable and enhance mood.* Sound and Music: Playing low-level, ambient music helps maintain a pleasant atmosphere, and having the right soundtrack can impact the overall vibe of the event.* Tactile Engagement: Incorporating touch elements, such as interactive swag or personalization stations, can make attendees feel more connected and involved.* Human Interaction: Having community connectors or greeters can significantly improve the networking experience, making attendees feel welcome and less isolated.
