This episode's focus is on Calls to Action (CTAs). The show covers the basics of CTAs, why they are important, and how to find yours. Examples of CTA/purpose matches for different events are given, along with tips on how and when to implement them. The Improvement Cycle of Build, Measure, Learn, and Repeat is also discussed, along with how it can make businesses more resilient. Resources are available at rizpod.live, including freebies!
