In this milestone 30th episode of Rizpod, co-hosts Jon Harris and Marisa Cali dive into the often frustrating world of LinkedIn outreach with a candid discussion titled "Please Don't DM Me or Pitch." They highlight the pros and cons of LinkedIn as a business tool, focusing on how to effectively reach out to potential clients and partners without falling into the spam trap. This engaging episode is a must-listen for anyone using LinkedIn for business purposes.
The episode kicks off with Marisa sharing her personal experiences of being spammed on LinkedIn and how it has become a significant downside for an otherwise excellent platform. Jon and Marisa emphasize the importance of understanding and identifying the problem your product or service solves before reaching out. They delve into the do's and don'ts of LinkedIn outreach, offering detailed insights on personalized messages versus generic spam. The co-hosts also discuss various methods of outreach, including cold calls, emails, and texts, sharing their effectiveness and preferences.
