Description

In this conversation, Marisa Cali discusses the importance of alignment in business and how it relates to visibility on social media. She emphasizes that one does not need to be present on every platform to be successful and that chasing visibility can dilute one's message. Marisa shares personal experiences of finding alignment in her business practices and offers strategies for meaningful engagement with clients. The conversation highlights the significance of presence over pressure and encourages listeners to focus on clarity and intentionality in their online presence.

• You don't need to be everywhere to be visible.
• Chasing visibility can dilute your message.
• Misaligned visibility can attract the wrong clients.
• Alignment feels peaceful and energizing.
• Hustle culture can lead to burnout.
• Shift from more to meaningful engagement.
• Presence is more important than pressure.
• Clarity comes from focus, not noise.
• Identify where your ideal clients hang out.
• Recommit to platforms that align with your values.

Keywords:

alignment, visibility, social media, burnout, content creation, business strategy, presence, pressure, ideal clients, online platforms

Chapters

00:00 The Myth of Constant Visibility

06:34 Finding Alignment in Business

13:04 Strategies for Meaningful Engagement

18:17 Presence Over Pressure