In this episode, Christina Frye discusses her holistic marketing approach and the importance of understanding human psychology in marketing. She introduces the concept of marketing archetypes and explains how they can help business owners find their unique marketing lane. She also challenges the need for constant comfort and how getting out of our comfort zones (like cold-dipping!) can build fortitude and faith in ourselves.
Additional Links
– Learn more from Christina at https://innatemarketinggenius.com
– Learn more about Di at https://diciruolo.com
Chapters
00:00 – Introduction and Background
02:24 – Understanding Marketing
03:06 – Using Human Psychology in Marketing
05:05 – Marketing Archetypes
08:00 – Helping Business Owners Find Their Lane
09:06 – Overcoming Resistance to Change
11:21 – The Generosity Practice
12:53 – Using the Generosity Practice in Marketing
14:05 – Saying No and Finding Your Ideal Clients
16:01 – The Role of Psychic Ability in Marketing
19:15 – Understanding Human Behavior
25:18 – Applying Marketing Principles in Daily Life
29:54 – Cold Plunging and Embracing Discomfort
30:32 – The Benefits of Getting into the Ocean
31:24 – Challenging the Need for Constant Comfort
32:41 – Traveling to London and the Perspective on History
34:34 – Finding Joy in Unexpected Places
36:03 – Future Goals: Speaking at Conferences and Group Programs
38:46 – How to Connect with Christina Frei
40:14 – Closing Remarks
