Ken Spera is an award-winning, industry veteran who brings more than 30 years of brand-building experience to the Redroc team. He cut his advertising teeth at The Martin Agency in Richmond, Virginia, then became an SVP, Creative Director at Doner in Detroit. In his storied career, Spera has created breakthrough marketing for such iconic brands as Geico, Serta, Progressive Auto Insurance, Mazda, Chrysler, Cox Communications, UPS, and more.
Spera was part of the two-man creative team that won and directed the Geico account. His six years building that brand helped propel GEICO to global recognition. His work won numerous awards and his creation of the GEICO Gecko found him a place in the Advertising Icon Hall of Fame as well as a place on the Madison Avenue Advertising Walk of Fame.
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