Description

Welcome to our latest episode, where we're thrilled to host Fruzsina Peti, the Head of Marketing at PastPay. Dive into FinTech marketing and discover the strategies behind the success of companies like PastPay.

Chapters:

00:15 Introduction

01:04 Fruzsina Introduction

02:08 Topic introduction

02:44 Fruzsina's journey into FinTech marketing and her inspiration

14:40 Challenges in transforming marketing operations in FinTech

31:40 The uniqueness of B2B marketing in FinTech across diverse markets

44:45 Aligning marketing initiatives with business goals

48:08 Leadership qualities vital for marketing team performance

56:10 Technology's role in evolving FinTech marketing strategies

01:00:03 Emerging trends shaping the future of FinTech marketing

01:02:25 Advice for upcoming FinTech marketers

01:04:30 Concluding remarks

📢 Connect with Fruzsina Peti

• Fruzsina Peti at LinkedIn: https://www.linkedin.com/in/fruzsinapeti/ 
• PastPay: https://www.pastpay.com/ 

📢 Connect with Majid Mahmood

• LinkedIn: https://www.linkedin.com/in/majid-m/ 
• Instagram: https://www.instagram.com/majidmofficial/ 
• Facebook: https://www.facebook.com/majidmpage 
• TikTok: https://www.tiktok.com/@majidmofficial

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