I’m not great at elevator pitches — and honestly, I don’t want to be.
I’m better at listening.
Listening to why you do what you do.
How you got here.
And what actually matters to you.
In this episode, I share the real story behind Support Worker Store — how it accidentally turned three years old, how it started while I was pregnant with my third child, and how it evolved from funny support-worker mugs into something much bigger.
We talk about:
✨ Playing too small (and realising it)
✨ Building a brand while pivoting… a lot
✨ The podcast journey (70+ episodes in — wild)
✨ Why matching matters in disability support
✨ The origin story of Swifty Matchy (yes, inspired by reality TV 👀)
✨ And why “that’s not what I ordered” is something too many NDIS participants feel
This isn’t a polished pitch.
It’s the honest, messy, values-driven version.
If you work in the NDIS, care about quality support, or just love a good origin story — this one’s for you.
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— Sarah
