There have been quite a few announcements recently in the Instagram world, and there's a lot of new upcoming changes happening. I know whenever we hear that Instagrams is changing their algorithm, we all kind of panic a little bit, but I'm actually quite excited about these upcoming changes! Now, you might think I am crazy, but I think these new changes are going to be really great from a content creator perspective, and since the majority of us listening and tuning into this podcast, our content creators, you are going to find these changes helpful too!
In today’s episode I talk about developing your own Instagram strategy specifically for sales and growth in 2022. I cover the new algorithm changes, how to adapt your strategy to gain exposure to new audiences and why video is not going anywhere any time soon.
In this episode we cover:
- The new 2022 algorithm and how content is being consumed on your feed [1:32]
- How to adapt your strategy to the new feed layout [5:40]
- What you can do now to help keep your content engaging and ready for the changes [9:20]
- The power of video content in 2022 [12:40]
- You need to treat social media and your Instagram as a business [14:34]
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