This week Sean is joined by Alex Grieves, Global Head of Programmatic at billups.
Big shoutout to our show sponsors adnomaly
We discussed 👇
00:15 Alex’s Career Journey
02:34 Learning the Tech Side
04:52 Moving into Programmatic DOOH
07:10 Transition to Commercial Director Role
10:10 Joining Billups: Independence, Agility & Tech Focus
12:24 Leading Programmatic at Billups & Team Growth
14:43 Building a Global Proposition & Private Jet Analogy
17:05 Challenges of Scaling Programmatic Globally
19:28 How Programmatic DOOH Campaigns Work (Step by Step)
24:12 Reporting & Measurement
28:51 Career Advice: Get Comfortable Being Uncomfortable
31:17 Don’t Delay Hard Tasks & Embracing Change
