“It’s really short sighted, and you you’re robbing yourself of a lot of profit and opportunity.”
Great brands create great customers stories.
But too often they do a really bad job on amplifying them through the customer journey.
In today's episode of Strategy Shorts, wordsmith and Founder of Case Study Buddy, Joel Klettke, joins the show to share a super-common-sense framework that might just revolutionise how you approach customer success stories.
⚠️ Spoiler: they’re not just end-of-funnel assets, they are powerful drivers to creatively reimagine and redeploy across the entire buyer journey!
We're talking:
✅ How Joel hit 400,000 impressions in 90 days on LinkedIn using AI generated images
✅ How to rethink and reengineer your customer success stories for maximum impact and ROI!
✅ How to make it easy using the ‘nibble, bite, snack, meal’ framework
Here's to progress 🚀
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#marketing #strategy #customerstories #ROI #leadership #branding #copywriting #linkedin #businessinsights