In this episode, Terry L. Cyrus sits down with Greg King, Co-Founder and CEO of Team Nilo, for a powerful conversation on purpose, legacy and transformation. From his roots in Springfield, Massachusetts, to building a life in Texas, Greg shares how he shifted from the dental industry into the fast-growing world of content creation and NIL. Along the way, he reveals how embracing change and overcoming fear opened doors to opportunities he never imagined.
Greg dives into the impact of cultural identity on self-perception, the power of mentorship in preparing future leaders and why authenticity is the foundation of real influence. With Team Nilo, he’s helping athletes not just secure deals, but connect with their communities, tell their stories and build lasting legacies.
This isn’t just a conversation about sports or business, it’s about growth, vision and lifting others higher. Buckle up, it’s time to Prepare For Takeoff.
Chapters
00:08 - Journey of Greg King: From Massachusetts to Texas
02:25 - Cultural Transition: Embracing Texas Life
04:53 - The Importance of Representation and Role Models
07:45 - The Cowboy Identity: A Cultural Perspective
10:13 - Career Beginnings: From College to Dental Industry
12:29 - Life-Changing Moments: Transitioning Careers
15:27 - Finding Purpose: The Role of Faith and Perspective
18:17 - Team Nilo: Empowering Athletes through NIL
19:35 - Athletes as Community Influencers
22:11 - The Power of Storytelling in Branding
22:57 - Building Networks and Relationships
25:30 - The Importance of Teamwork and Collaboration
29:20 - Navigating the Name, Image, and Likeness Landscape
32:57 - Empowering Athletes Through Nonprofits
37:32 - Key Takeaways for Future Success
42:38 - Prepare For Takeoff Closing
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