In today's episode, you’ll learn everything you need to know about Customer Success Ops.
You’ll get insights in the measurability, the roadmap and the work with customers - including helpful tips about who is a good customer and who is not.
What you’ll learn in this episode:
How to measure brand awareness in RevOps
How to succeed at Customer Success Ops/Work with customers
How did the ideal customer profile change over the last months (ToFu & MoFu)
You can find more information about Marcus here:
https://www.linkedin.com/in/marcusbe/
RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer/ Philipp on LinkedIn: https://www.linkedin.com/in/janiszech/ Weflow: https://www.getweflow.com/
Marker:
(00:00:00) Introduction/What has changed in your work in the last 18 months?
(00:07:48) Good to know: Customer Success Ops / Who is a good customer?
(00:19:43) Top of the Funnel: How did the ideal customer profile change?
(00:24:27) Outbound, Buyer, Challenges in 2023
(00:30:39) How can RevOps measure brand awareness?
