In this episode of The Humble Pie Podcast, we look at the best strategies to become your customer's only choice when your product or market is complex, technical or difficult to explain.
We discuss how to work with key questions, embracing other mediums, using simple logical structures to advance your case and making use of context and storytelling - all useful tools when communicating & educating your audience.
If your product, environment or market is complicated, you have a duty to distill your value so that your audiences realise it! That's how you evade competition, create loyal fans and become your customer's only choice.
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