In this episode of the Waves Business Coaching Podcast, Jacob Karnes interviews Joe McKay, a solopreneur and LinkedIn expert. Joe shares his journey from creating a dodgeball community in Australia to mastering LinkedIn content creation. He discusses the importance of understanding your audience, the three types of LinkedIn posts every business owner should know, and how to effectively engage with potential clients. Joe emphasizes the need for authenticity in social media interactions and provides actionable strategies for building a strong LinkedIn presence.
Get Joe’s solopreneurship insights at https://joemckay.info
Get Jacob’s Book: https://www.masteryourfirstjob.com
Visit Our Website: https://wavesbusinesscoaching.com
Connect with Jacob on Linked In: https://www.linkedin.com/in/jacobkarnes/
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Spotify: https://open.spotify.com/show/3pbBD2zFZKsq588qJOh9QW
Apple Podcasts: https://podcasts.apple.com/us/podcast/waves-business-coaching/id1714852483Visit our Website: https://wavesbusinesscoaching.com
Chapters
00:00 Introduction to Joe McKay
06:29 Three Essential LinkedIn Post Types
12:31 Starting Your LinkedIn Presence
24:54 The Flywheel Effect in Content Creation
32:16 Final Thoughts on Authenticity
