It’s ironic that if a business screws a customer over with a mistake and recovers well, customer loyalty is stronger than if the service OOPS! was never made at all. Sure, the customer is upset with the mistake at first, but they quickly forget about it if a WOW! recovery is made leaving them surprised and breathless.
In this episode Roy outlines the Moves he made to develop a winning Service Strategy enroute to A $BILLION including a Recovery element designed to handle service mishaps which ALWAYS happen in any business because perfection in customer service is an elusive target.
He presents his ‘formula’ for Service Recovery designed to transform a service nightmare into a service WIN!
