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A CoNTRARIAN Entrepreneur disrupts momentum from the past.

✔️They are malcontents of tradition.

✔️They have disdain for the status quo.

✔️They have outlandish ideas.

✔️They make people nervous.

✔️They offend some but amaze others.

✔️They jump not stagger away from the ‘norm’.

✔️They drive to CREATE something of sustainable value rather than compete head-to-head with their foe; they aren’t copycats.

✔️They don’t ‘pivot’, they break away from what the herd is doing: the commonly held methods everyone follows.

In this episode, I share with you how being a CoNTRARIAN was critical in growing a startup to A BILLION IN SALES!

I unpack the Moves I made to accelerate a culture from a traditional voice dominated monopoly organization to a customer obsessed internet powerhouse!

You won’t want to miss this one!