Straight Talk For Small Business.
Break Away From Boring! Be Audacious.
What you’ll find in this amazing episode:
▪️The story behind BE DiFFERENT or be dead.
▪️Why breaking away from tradition is key to business survival.
▪️Finding A true competitive advantage.
▪️Knowing what makes us unique with The ONLY Statement.
▪️What are CLAPTRAP expressions and why we should never use them.
▪️Marketing needs to focus on what customers CRAVE, not on what they need.
▪️Audacious Leadership.
▪️Throwing away benchmarking and copying.
— Salim Omar, Host, The CPA Marketing Genius Podcast
