A core element to great customer service is a recovery strategy.
It’s how you react to those times when, inevitably, your business makes a mistake.
Often, businesses do the bare minimum to assuage their customers, when in fact they could and should go above and beyond to fix the error; which will help markedly in creating a positive impression.
A ‘recovery strategy’, if done well, customers will not only stick with you, they’ll also tell others about you.
